BLOG SERIES AUTHOR WEBSITE – POSTING #3/11

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PAUL F COGAN

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Author Website: Your Website Goals

Sometimes non-technical authors can quickly get lost in all of the nice looking bells and whistles they are exposed to when they start building their author website, and they can loose sight of just why and what they are trying to accomplish with their website.

So, to keep everyone on track they should constantly remind themselves of their website goals. Simply stated, the author website goals (in order) should be:

  1. Sell Books. Lets not forget that the whole reason you are creating a website is so that readers will buy yours books. This is more important than the site itself, your perfect headshot, or any grand website design.
  2. Build an Email List. Also lets not forget that building an author email list is the most important way to establish a long term connection with your readers and to generate on-going future sales.

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By PAUL COGAN

As an award winning up and coming new Canadian author Paul specializes in writing LGBT adventure/romance adult erotica novels. Paul’s debut first gay novel, Murder and Lace, shortlisted as Best Gay Debut at the Rainbow Book Awards. Paul’s debut first lesbian novel series, Lotus Blossoms and Hooking Into Love were shortlisted finalists in the Lambda Literary Awards. Paul can generally be found procrastinating about international politics on various social media platforms on the internet, daydreaming up a storm at home with his Husband of twenty years or simply sitting on his behind at his laptop fighting with the various future novel characters struggling to get out of his gray matter and demanding their respective literary freedom in his next published manuscript.